https://sryellow190.weebly.com/blog/real-time-data-feeder-for-amibroker-crack-for-mac. 7 days to die alpha 4.1 download. George Yips Drivers Of Internationalisation Economics Essay. Vmware 8 serial keygen. Yip's globalisation drivers on various industries are shown in table 3 of appendix 2. No other industry is more international than civil aviation industry which ranks first out of twelve industries in market and competitive globalisation drivers and second for cost globalisation drivers. Globalization Drivers. Globalization Drivers Yip identifies four sets of “industry globalization drivers” that underlie conditions in each industry that create the potential for that industry to become more global and, as a consequence, for the potential viability of a global approach to strategy (Yip, 1992). Download programming the web by robert sebesta pdf 4th edition. Diagnosing industry globalization potential (Excerpts from G. Yip’s Total Global Strategy) Industry globalization drivers are the underlying conditions in each industry that create the potential for using global strategy.
Drivers Of GlobalizationYip Drivers Of Globalization 2017
Topics:International trade, Soft drink, GlobalizationPages: 17 (1127 words)Published: December 20, 2012
Yip's Drivers Of Globalisation Framework
Yip’s Globalization Drivers
Globalization “Globalization refers to the development of global or worldwide business activities, competition and markets and the increasing global interdependence of national economies” – Stonehouse et all. 2004 Industry Top 5 seller concentratio n Carbonated Soft Drinks 70% 68% Computer Software 59% Computer Hardware 59% Aerospace/ Defense 55% Automobiles “World 3.0's remapping of the terrain suggests a better path forward. Specifically, a more realistic appraisal of both globalization and regulation suggests a path to greater prosperity that involves more market integration as well as limited and targeted market regulation.” – Ghemawat, World 3.0 71% Light Bulbs “International integration in commodity, capital and labour markets” – Bordo et all. 2003, WTO Entertainment 53% Semiconductors 40% Passenger Airlines 37% Source : Ghemawat and Ghadar, 2006 Globalization Drivers : Yip’s Framework Developed by George Yip(1992) Helps analyze the degree of globalization in the industries The 4 main categories of drivers are : • • • • Market Globalization Drivers Cost Globalization Drivers Government Globalization Drivers Competitive Globalization Drivers Low (Domestic) High (Global) Macroeconomic Environment & Framework Technological Factor Market Drivers Cost Drivers Economic & Financial Factor Potential for Globalizatio n Competitive Drivers Social & Demographic Factor Government Drivers Political & Legal Factor Yip’s Framework : Market Drivers Customer Needs Similarities/ Differences Culture Economic Development Physical Environment Climate Customers & Channels Global Suppliers Global Distributers Marketing Names Advertising Lead Countries Product Innovations Market Drivers : Explained Driver Parameter Pressure for globalization Pressure for localization MARKET Customers Global customers Local customers Channels Global channels Local channels Marketing Transferable marketing Differentiated Marketing Countries Lead countries No obvious lead countries Airlines Computers Automobile Low (Domestic) Soft Drinks FMCG Retail Banking Book Publishing Baked Foods High (Global) Yip’s Framework : Cost Drivers Economies of Scale/Scope National market size (Scale) Common distribution outlets (Scope) Group of goods packaged together Experience Curve Learning Curve Sourcing Names Advertising Logistics Transportation Costs Country Costs, Productivity & Skills Product Life Cycles & Product Development Costs Cost Drivers : Explained Driver Parameter Pressure for globalization Pressure for localization COST Economies of scale High fixed costs Low fixed costs Experience curve Steep learning curve Shallow learning curve Sourcing Low transportation costs & perishable products, no need to locate near customers High transportation costs & perishable products, need to locate near customers Logistics Differences in cost Similarities in cost Product development costs High Low Technological change Rapid Slow Pharma Airlines Low (Domestic) Computers Automobile FMCG Retail Banking Baked Foods Soft Drinks High (Global) Yip’s Framework : Government Drivers Trade Policies Liberalization Trade barriers Technical Standards Commonality between countries Marketing Regulations Advertising Standards Government-Owned Customers Government-Owned Companies Govt. subsidies, protection of home markets Host Government Concerns National conditions Government Drivers : Explained Driver Parameter Pressure for globalization Pressure for localization GOVERNMENT Trade policies Low trade barriers High trade barriers Technical.. Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |